What's up with chocolate chips at Costco?
Costco stopped carrying Nestle Toll House chocolate chips a while ago. They now offer two different versions of Kirkland chocolate chips, with confusingly similar names. One is called Kirkland Signature Semi-Sweet Chocolate Chips, and the other is Kirkland Signature semi-sweet Chocolate Chips. The white bag has Semi-Sweet capitalized, while the red and off-white bag keeps that part of the name lower case. When you see them in the store, you'll likely notice that the white bag (capital S) version costs slightly more. Are they charging more for bigger letters? If you look at the ingredients, the price difference makes sense. The cheaper one has more filler ingredients. The flavor, texture, and baking performance are pretty much identical to Nestle Toll House chips. This isn't surprising since the two brands have very similar ingredient lists, and the new Kirkland chips were introduced about the same time that Costco stopped selling the Nestle version. For comparison...